Dozens of advertisers have pulled their content from “The O’Reilly Factor” following revelations that several women have accused host Bill O’Reilly of sexual harassment.
Condemnation continued to roll in Thursday morning, as several more companies announced they were cutting ties with the show. More than 50 companies have pulled their ads since Monday night, in response to a bombshell New York Times report indicating that O’Reilly and Fox News have paid around $13 million in settlements to address complaints brought by five of the host’s female former colleagues.
Fox News said in a statement Tuesday that it values its ad partners and is “working with them to address their current concerns about the O’Reilly Factor. At this time, the ad buys of those clients have been re-expressed into other [Fox News Channel] programs.”
Fox News did not immediately respond to a question about whether any companies have pulled ads from the network entirely.
While a number of advertisers have remained silent, at least one company isn’t planning to pull its ads.
Angie’s List, a site that compiles user reviews of local businesses, said in a statement Tuesday that it doesn’t plan to change its ad buy.
“We place ads across a wide spectrum of venues intending to reach as many viewers/listeners/readers as possible without taking a position on the viewpoints of the venues themselves,” the company said.
Many other businesses, however, have gone a different route, distancing themselves publicly from “The O’Reilly Factor.”
Mercedes-Benz was the first company ― and one of seven automakers ― to pull advertising from the show.
“The allegations are disturbing and, given the importance of women in every aspect of our business, we don’t feel this is a good environment in which to advertise our products right now,” Mercedes-Benz spokeswoman Donna Boland told CNN, which first reported the company’s decision, on Monday.
Hyundai announced its decision to pull advertising shortly after Mercedes-Benz did on Monday night.
“We had upcoming advertising spots on the show but are reallocating them due to the recent and disturbing allegations,” a Hyundai spokesman said. “As a company we seek to partner with companies and programming that share our values of inclusion and diversity.”
“We take our duties as a responsible advertiser seriously and have been closely monitoring the situation involving ‘The O’Reilly Factor,’” the company told The Huffington Post in a statement on Tuesday. “In response, we have asked our media-buying partners to move all Lexus ad inventory out of the program.”
BMW confirmed with several media outlets on Tuesday that it was pulling ads from the show.
Mitsubishi Motors confirmed its decision with CNN Money late Tuesday afternoon.
“We will continue to monitor this situation as we assess our long-term strategy,” a spokesperson said.
In response to complaints on Twitter, Subaru said Wednesday that it had decided to pull ads from the show.
The real estate franchise Coldwell Banker tweeted Tuesday night that it was pulling its ads, adding that it was “disappointed” to see one run on the show.
Credit Karma spokesman Rick Chen confirmed to HuffPost on Tuesday that the company had pulled its ads: “In light of the recent concerning allegations, we will not be advertising on this show and have asked for our ads to be removed.”
LegalZoom, a legal document services company whose ads ran on “The O’Reilly Factor” Tuesday night, told HuffPost on Wednesday that it was pulling its commercials.
“The O’Reilly Factor was not part of our intentional media programming and we have pulled all ads from this show,” a statement from the company read.
Ancestry.com, another company whose ads ran during Tuesday night’s episode of the show, tweeted Tuesday night that it was working to remove them.
Sanofi Consumer Healthcare
The health products company Sanofi Consumer Healthcare told BuzzFeed on Tuesday that it had removed ads from O’Reilly’s show.
“The controversy around ‘The O’Reilly Factor’ program and allegations made against Bill O’Reilly are matters that we take seriously and will continue to monitor,” a spokesperson said, adding that the company does “not endorse the behavior or opinions of program hosts or the content.”
Marketing company Constant Contact confirmed to CNN Money on Tuesday that it was pulling ads, but noted that its commercials would continue to run on the program through that evening.
“Based on the recent allegations and our strong commitment to inclusion, respect and tolerance in the workplace, we have decided to pull Constant Contact’s ads from ‘The O’Reilly Factor,’” the spokeswoman said.
Insurance company Pacific Life, which had ads run during Tuesday night’s episode, said Wednesday morning that it was no longer an advertiser on the show.
“As a company in which more than two-thirds of our employees are women, we take sexual harassment claims very seriously,” Aaron Sanandres, CEO of the men’s clothing retailer, told The Washington Post on Tuesday. “In light of the disturbing allegations, we instructed our media buyer this morning to reallocate our ad dollars to other shows effective immediately.”
“Inclusivity and support for women are important Allstate values,” the insurance company said in a statement. “We are concerned about the issues surrounding the program and we have suspended our advertising.”
The tax assistance company H&R Block announced its decision Wednesday morning.
The Wonderful Company
The maker of POM Wonderful juice and FIJI Water told BuzzFeed it has “no ad inventory moving forward” and that it is “committed to a respectful and inclusive workplace environment and insist upon the same from our business partners.”
Old Dominion Freight Line
Freight transportation company ODFL, another company that ran ads Tuesday night, tweeted Wednesday morning that it would pull its commercials.
Pharmaceutical company GSK confirmed with several media outlets that it is temporarily pulling ads while it reviews the situation.
“We are continually reviewing our advertising to ensure it is conducted in a responsible manner aligned with our values,” a spokeswoman said. “We have temporarily put a hold on spots running on ‘The O’Reilly Factor’ while we assess this situation.”
The human resources software company confirmed Wednesday that it was pulling commercials from the show.
T. Rowe Price
The investment company confirmed with several media outlets Tuesday afternoon that it would no longer run ads on “The O’Reilly Factor.”
Pain relief drug Advil, which is owned by the consumer products company Pfizer, announced its decision Wednesday morning.
The Society for Human Resource Management
SHRM, a membership association for human resources workers, confirmed its decision Tuesday afternoon.
“Based on the serious nature of these allegations, we have made the decision to suspend all advertising on the program in question,” a spokesperson for Bayer, a German pharmaceuticals company, told CNN Money. “This suspension has been requested immediately and will be handled as expeditiously as possible. We have been informed, however, that programming changes may not become effective immediately.”
Online retailer Wayfair confirmed with several outlets on Tuesday that it was pulling its ads in light of the sexual harassment allegations.
Jenny Craig, Inc.
After refusing on Tuesday to comment on its advertising strategy, weight loss company Jenny Craig said Wednesday that it would indeed pull its ads.
Ainsworth Pet Nutrition
The pet food company announced its decision to pull ads on Tuesday.
Eye care center Visionworks released a statement Wednesday confirming its decision to pull its ads in response to the allegations against O’Reilly.
The insurance company announced its decision on Wednesday.
Auto pricing site TrueCar said Tuesday it was reallocating ads slated for “The O’Reilly Factor” to other shows.
This company ran ads during the show Tuesday night, but said Wednesday that it had received complaints and would stop airing commercials during O’Reilly’s time slot.
Carfax, a site for researching vehicles’ histories, called the O’Reilly controversy a “distraction from [its] mission” when it announced on Wednesday that it was pulling ads from the program.
The prescription drug coupon company said Wednesday that it is in the process of pulling ads from the show.
The background check company told HuffPost on Wednesday that it was pulling ads from O’Reilly’s show.
“We continually monitor our advertising to make sure it aligns with our company values,” spokesman Shawn Siegel said.
The mobile phone company responded Wednesday to complaints on Twitter with an announcement that it had pulled advertising from the show.
Dental company Invisalign confirmed Wednesday afternoon that it was pulling its ads from the show.
MileIQ, a mileage tracking app, announced Wednesday via Twitter that it was pulling ads from O’Reilly’s show but that some pre-booked commercials might still run.
The floor-cleaning service Stanley Steemer said Wednesday it is “in the process” of removing its ads.
The postcard app tweeted Wednesday that it was removing its ads from the show but some may still run, “sadly.”
At-home exercise company Peloton confirmed Wednesday afternoon it was pulling its ads, noting the change might not be effective right away.
The dessert-topping company tweeted on Wednesday that it is pulling its ads from O’Reilly’s show.
Southern New Hampshire University
SNHU pulled ads from the show on Tuesday, a spokeswoman for the company confirmed with HuffPost on Wednesday.
“In light of recent allegations, SNHU has pulled all advertising from The O’Reilly Factor,” the spokeswoman said. “As a University, we value diversity, inclusion, and respect for all, and we take every measure to ensure our advertising is consistent with our core values.”
Rollins, Inc., which owns pest control company Orkin, confirmed with CNN Money that it has requested its ads no longer appear on the show.
“Orkin buys its advertising in broad dayparts on networks that reach our target audience. We do not buy specific shows, including the O’Reilly Factor,” Rollins, Inc. said. “The O’Reilly Factor is in the daypart that we buy on Fox, and we have added that show to our ‘Do Not Buy’ list in the wake of the current allegations.”
After its ads ran during O’Reilly’s show Tuesday night, the car accessory company replied to several complaints on Twitter, saying it was “already working on adjusting [its] advertising schedule.” By Wednesday evening, WeatherTech had confirmed on Twitter that its ads would “not appear on that show.”
The tractor manufacturer said Thursday morning it had pulled its advertising from O’Reilly’s show.
Swedish pharmaceutical company Moberg Pharma said on Twitter Thursday that it was planning to stop advertising “immediately.”
Next Day Blinds
The window treatment company said Thursday that it had pulled all advertising from “The O’Reilly Factor” Wednesday, though an ad still ran that night.
“As soon as we learned about the accusations against Bill O’Reilly, we instructed our media buyer to cancel our advertising on ‘The O’Reilly Factor,’” spokeswoman Nicole Baxter said in an email. “Unfortunately, our media buyer’s cancellation was unable to impact Wednesday evening’s show.”
Eli Lilly and Co.
Eli Lilly and Co., a drug company based in Indianapolis, confirmed Thursday that it had suspended advertising on O’Reilly’s show.
“In light of the serious nature of the accusations made against Bill O’Reilly, I can confirm that Eli Lilly and Company has suspended its advertising on ‘The O’Reilly Factor,’” spokesman Mark Taylor told HuffPost in a statement.
A spokesman for the Irish-based pharmaceutical company, which makes Botox and a number of other drugs, told HuffPost Thursday that it would no longer run ads for its products on the show.
After a Mattress Firm ad aired during “The O’Reilly Factor” Wednesday night, the company told ThinkProgress editor Judd Legum that it had instructed Fox News to stop running the spots during O’Reilly’s show.
Automotive company Infiniti said in an emailed statement on Thursday it had “chosen to reallocate our resources to other time slots due to recent allegations.”
The clothing company confirmed on Thursday that it pulled ads from the program.
“[O]ur corporate culture highly values women’s rights and everyone’s right to a safe and comfortable workplace,” communications director Luke Lappala said.
The car insurance company confirmed its decision on Thursday.
“At Esurance, inclusion and support for women extends across all aspects of our business — from our associates to our customers to our partners. And we want to partner with organizations and programming that share those same values.”
A spokesman for Bristol-Myers Squibb, one of the companies that markets the drug Eliquis, told HuffPost on Thursday that it no longer plans to advertise on the show.
The pillow company said in an email that it buys a block of ads from Fox and the network ultimately decides when they air. A MyPillow ad aired during “The O’Reilly Factor” Wednesday night.
“MyPillow does not condone sexual harassment or any of the allegations against Bill O’Reilly,” the company told HuffPost. “MyPillow is investigating whether it can pull its ads from that time block.”
This article has been updated since its initial publication with the names of several more advertisers.
Kate Abbey-Lambertz contributed reporting.