Yeezy Season is fast approaching — but you better have Tidal if you want to watch it.
Rapper Kanye West will livestream his buzzy Yeezy Season 4 fashion show on the subscription-based service on Wednesday, meaning fans must be Tidal members if they plan to tune in.
Those who haven't purchased a Tidal account will only be able to view a one-minute preview of the show. The livestream begins at 3 p.m. ET.
Actual attendees only learned that the fashion event was taking place at Franklin D. Roosevelt Four Freedoms Park on Roosevelt Island after they boarded a bus taking them there Wednesday afternoon. Guests received an email early this morning requesting they meet at an undisclosed Manhattan location an hour and a half before the show and were encouraged to take a bus to the venue.
Kanye invites 'multiracial women only' to fashion week audition
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"It’s like a school field trip but full of fashion people,” a source on the bus told the Daily News.
The plans are already a far cry from West's last fashion event, Yeezy Season 3, which was broadcast to the general public on Tidal back in February from Manhattan's famed Madison Square Garden.
At that eccentric extravaganza, West also debuted his latest album, "The Life of Pablo," with a listening party.
The oft-controversial West, 38, already sparked drama in advance of his upcoming New York Fashion Week event by releasing a casting call inviting "multiracial women only" to audition for a modeling spot in the show.
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A slew of Yeezus followers slammed the hip-hop star for his specific racial demands, but thousands of women still showed up for the tryout.
Unsurprisingly, the runway hopefuls didn't seem offended by West's decree.
"I don't see anything wrong with it because it's his vision," Jordan Rolling, 24, told the Daily News. "As an artist, if you have a vision, people shouldn't be able to say anything about that vision."
West's Wednesday fashion show comes one day after the rapper played a pair of shows at Madison Square Garden.
Tuesday night's concert drew a slew of big-name guests, including West's wife Kim Kardashian, Kylie and Kendall Jenner, rapper Tyga, pop star Ariana Grande, while comedians Chris Rock and Jonah Hill were among the stars to attend Monday's show.
The second concert was particularly profitable, as West obliterated the record for merchandise sales at the Garden by taking home a whopping $780,000 from shirts and other memorabilia alone, TMZ reports.
That's an eye-popping $240,000 more than the previous record, which was set during Pope Francis's trip to the World's Most Famous Arena last year.Send a Letter to the Editor